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Toys

Articles on LEGO bricks—the most popular toy brand worldwide—focusing on the art and engineering of adult LEGO fans ("AFOLs").
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This Decade’s “Kidult” Toys May Be the Most Significant Innovation in the Toy Industry Ever
The definition of the word “toy” is changing, to the point that it’s lost its unique link to childhood. Whether you’re okay with this or upset by it is…
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Seth Abramson
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LEGO Viral Video Series #1: The LEGO Duck
Do LEGO videos sometimes go viral? What a silly question! Do AFOLs—Adult Fans of LEGO—sometimes buy Ultimate Collector Series LEGO Star Wars models…
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Seth Abramson
MOC Spotlight #2: The Walking Minifig
This RETRO series features the most imaginative uses of LEGO bricks in both the arts and the sciences.
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Seth Abramson
Set Reveal: #10294, "Titanic"
LEGO is releasing the second-largest set in company history—a jaw-dropping 9,090-piece Titanic set. The news was broken by @TheBrickman1999 on…
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Seth Abramson
What Do LEGO Bricks Have to Do with the January 6 Insurrection? Something, Actually, It Appears.
The FBI has seized a kick-ass LEGO set from an insurrectionist leader. Why? Because it's now evidence in the most significant federal criminal…
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Seth Abramson
Set Reveal: #40516, "Everyone Is Awesome"
LEGO is usually apolitical, but it's made the courageous decision to honor LGBTQ rights with an upcoming set featuring the colors of the gay pride…
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Seth Abramson
MOC Spotlight #1: Lego Seth Abramson
This RETRO series features the most imaginative uses of LEGO bricks in both the arts and the sciences.
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Seth Abramson
© 2023 Seth Abramson
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