The Best of the Best Meme Music, Vol. 2

This Retro series offers entertaining viral videos and explanations from a retired digital studies professor as to why each one went viral in the first place. Come for the videos—stay for the history!

Introduction

For many years I was a tenure-track professor of digital culture at University of New Hampshire, and one of my areas of academic specialization was metamodern memes—viral digital artifacts that move blindingly fast through online subcommunities for reasons that aren’t immediately apparent. Is this particular packet of digital data being tran…